HD23

DESIGN MASSIMO CASTAGNA

Massimo Castagna rethinks and evolves the basic typology of the contemporary kitchen, creating an original and innovative project that goes beyond the concept of the kitchen characterized by the door: base units with large-capacity low plinth volumes and a vast amount of special components which, as objects, can be combined with the base units, offering new meanings and functions, as well as a high degree of customization.

 

Simona Tagliaferri as artistic director Rossana defines the scenarios through style codes defined by materials. Interpreter of the projects of great architects who have left a mark in the history of the Rossana brand, she enhances the content with her work without taking space from her own distinctive stylistic message, linked to a vision where material weights, proportions and light, tell the new story of brand and what it represents.

THE EXTREME RATIONALITY, THE RESEARCH OF ERGONOMICS, THE FUNCTIONALITIES AND THE POTENTIAL OF MATERIALS ARE COMBINED WITH THE DESIRE TO EXPLORE AND TO INTERPRET THE CHANGING OF LIFESTYLES