Massimo Castagna rethinks and evolves the basic typology of the contemporary kitchen, creating an original and innovative project that goes beyond the concept of the kitchen characterized by the door: base units with large-capacity low plinth volumes and a vast amount of special components which, as objects, can be combined with the base units, offering new meanings and functions, as well as a high degree of customization.

Simona Tagliaferri as artistic director Rossana defines the scenarios through style codes defined by materials. Interpreter of the projects of great architects who have left a mark in the history of the Rossana brand, she enhances the content with her work without taking space from her own distinctive stylistic message, linked to a vision where material weights, proportions and light, tell the new story of brand and what it represents.