ROSSANA RENOVATES ITS LONDON CONCEPT STORE

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Rossana establishes its UK branch with a new team and renovates its London concept store in the heart of Mayfair

The concept store, with an area of 400m2 distributed on two floors, has been completely renovated under the artistic direction of Simona Tagliaferri, who reinterpreted the exhibition space following the new design vision introduced with the opening of the Milan flagship store.

The Duke Street entrance opens to an environment with the highest quality finishes: the monolith and reception desk in Trinity White marble welcome visitors while the far wall is covered in a stone mosaic that serves as the backdrop to a sumptuous DC10 island in burnished brass with worktops in Cappuccino stone, completed by an imposing run of tall units in light eucalyptus veneer that reveals a second kitchen in the same materials.

A stairway in steel, stone and glass leads to the lower floor where the 3 metre ceilings serve as a frame to an architectural tall units run TU23A that hosts an articulated succession of different environments. Two archways divide the lower floor of the showroom into three spaces that show a large double HT50 island in brushed steel and micro-sanded Cappuccino stone, a W75 island with doors in gloss lacquered polyester, stained olive wood veneer, to end with the K-IN completely in Arabescato Orobico marble.